Being in the top ranks of search results is a great way of justifying your brand’s credibility and image. In addition to that, being the first search result for a particular keyword increases the visibility of your brand. Without a great search engine visibility, your potential clients may not even know about your brand’s existence. This is where Search Engine Optimization comes in.
Search Engine Optimization or SEO is the process of getting traffic to your website by putting your content in a high ranking placement in search results on the popular search engines. This is important because most people do not flip through the pages of search results. They only focus on the top 10 results at the most for their specific search keyword.
If you are a beginner in SEO, there will be a lot of jargons and techniques that is complicated. Proper usage of keywords, link building, and blogging are just a few of the most popular SEO techniques.
To be more effective in SEO, hiring an SEO consultant is never a bad idea. They are experts when it comes to SEO and it will make the process easier for you. But before you hire an SEO consultant, here is a list of things to remember to avoid being hoodwinked by scamming individuals:
1.Ask about the process
Never be afraid to ask questions. Asking the right questions will help you understand what they are going to do and where your money will go. This is also a great way to test if they really know what they are doing. If they are confident that they are not hiding any suspicious activities, then answering your questions should not be a problem. If it is, then that is a red flag.
2.Ask for a list of current and past clients
Asking for a list of past and current clients shouldn’t be a hassle for a reputable SEO consultant. In fact, this is a chance for them to build up their credibility. It is a chance for them to show how effective they are with their work.
3.Avoid SEO Consultants who “guarantee” a number one ranking
If a SEO consultant guarantees that they can get you the number one ranking in search engines, turn away. This is a very big red flag. Reputable SEO consultants will only guarantee realistic results such as vast improvements and first-page placement. The number one ranking, although attainable, is a bit more far-fetched.
4.Ask if they also do local SEO
Local SEO puts your brand in the top results for internet searches done for a particular city or state. Once a person searches for the kind of service you offer in the city your company operates in, you will be one of the top ranked pages. An SEO consultant who doesn’t do this well is a no-no for you.
5.Check for transparency and disclosure policies
Be sure that the SEO consultant you hire will be willing to share every bit of change they do to your website. The process of SEO may need to change some things in your website’s coding. SEO consultants may even need to add content to your website to make sure that keywords are used properly in your websites. No matter what changes they do, there should always be transparency between the consultant and the client.
6.Check their prices and payment options
Reputable SEO consultants will charge you respectable prices with the assurance of great service and communication. On the other hand, bogus SEO consultants will offer you things that you may not need and inflate prices after the work is done. Be vigilant about these things and make sure that you get the best value for your money.
Search Engine Optimization doesn’t need to be complicated. With the proper help from expert SEO consultants, every single thing should go smoothly and with almost no hassle in your part. Hopefully, this checklist can help you find a reputable and credible SEO consultant.